Robin Smith
Strategic Communications,
Marketing & Business Advisor
Welcome! I'm glad you're here.
Whether you need someone to write a speech, develop a marketing campaign, launch a new initiative, or help your organization navigate a complex challenge, I'd love to connect. You can reach me at robin@rms-communications.com.
About Me
With more than 20 years of experience across corporate, civic, and nonprofit organizations, my work is grounded in the belief that strong, authentic communication is foundational to healthy, effective organizations. The most effective communication leaders help shape strategy, not simply communicate it.
I've partnered with executive leaders to support everything from day-to-day operations to large-scale organizational transformation. I advise leaders on marketing and communications strategy, change management, and stakeholder engagement.
I've been told I'm tenacious, have "off the charts EQ," and can effectively and respectfully challenge status quo. I bring a strategic and tactical perspective to every engagement. Whether the need is executive messaging, digital content or the complete development of a new brand, I don't just advise on the work, I actively help deliver it (as you can see in my work samples below!).
SERVICES
Marketing & Communications
Strategy Development & Advisory
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End-to-end communication strategy development and execution
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Change communications and organizational alignment strategies
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Executive and board-level messaging and strategic advisory
Brand, Marketing & Campaigns
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Marketing and promotional campaigns (programs, services, initiatives, and events)
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Employer brand and recruitment marketing strategy
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Integrated campaigns across digital, print, and in-person channels
Content & Storytelling
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Executive speechwriting and ghostwriting
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White papers, research reports, and long-form thought leadership
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Website, print, and multi-channel content development and copywriting
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Annual reports and impact storytelling
Digital & Creative
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Social media and newsletter strategy, design, and content development
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Digital and print graphic design
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Brand-aligned visual and messaging systems
Internal Communications & Engagement
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Employee and leadership communications
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Client and stakeholder communications
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Culture, engagement, and employee experience messaging
Presentations & Events
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Meeting and presentation design (executive and board-level)
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Event strategy, content development, and coordination
Business Strategy
Strategic Planning & Direction
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Strategic planning support and organizational direction-setting
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Board- and leadership-level strategic assessments
Organizational Strategy & Change
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Organizational and change management strategy
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Organizational design, structure, and role definition
Research, Insights & Evaluation
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Benchmarking, market research, and insight development
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Competitive landscape and peer analysis
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Process evaluation and operational audits
Experience, Culture & Engagement
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Community, partner, funder relations
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Organizational health, culture, and engagement assessments
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Leadership alignment and culture consulting
Execution & Enablement
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Cross-functional initiative leadership and program management
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Training, facilitation, and strategic planning sessions
WORK SAMPLES
Please note: Due to the nature of my work, many engagements involve confidential or sensitive information that cannot be shared. The samples shared here represent work that is shared for portfolio purposes only; in some cases, content has been redacted to protect client confidentiality.
American Public Square
2024 Annual Report
Executed end-to-end development, including content strategy, writing, design, and project management—from concept through final production.
KC2026
Article: Missouri Municipal Review
Wrote feature article in consultation with KC2026 stakeholders, shaping messaging to communicate regional impact and engage municipal audiences.
Cosmosphere
Strategic Marketing Assessment
Conducted a comprehensive current-state analysis and drafted strategic recommendations to support visitor growth and STAR Bond planning; advised executive leadership and informed engagement with state officials.
Johnson County Library
Case for Funding
Developed and drafted a strategic case for funding to support evaluation of a mobile learning program, aligning program concept, community need, and funder priorities to inform decision-making and future investment.
Hallmark
Employee Benefits Campaign
Architected and led a full redesign of benefits communications, including rebranding, content strategy, and employee experience—transforming how employees access, understand, and enroll in benefits. Personally managed all content development.
American Public Square
Digital Fact Sheets
Led the transformation and end-to-end development of program fact sheets from static, text-heavy PDFs to a digital, interactive, multimedia experience—enhancing audience engagement and supporting grant-funded program innovation.
Amelia Earhart Hangar Museum
Social Media Campaign
Led the digital promotion strategy (including graphic design) for a high-profile event at the Amelia Earhart Hangar Museum, developing and executing a social media campaign to drive awareness, audience engagement, and attendance.
Various Organizations
Digital Communications
Designed and drafted targeted email newsletters to support client outreach goals—leveraging email as a high-impact channel for audience engagement, relationship-building, and action.